Three Dental Industry Trends to Look for in 2019
As the dental industry continues to burst at its seams with budding technology, social media engagement, contemporary branding, and inventive ways in which Americans choose to seek out and sustain coverage, 2018 will be remembered as a hallmark year for the industries much-anticipated modernizing. For far too long the dental industry was thought of like an old mill: sure, it gets the job done, but it’s no longer of intrinsic benefit. Last year broke that mold.
Innovation in the world of dentistry was at its height throughout 2018. There were mobile offices, breakthroughs in 3D technology, and in-home products that made oral care more exciting than, well, seemingly ever. Many of these advancements, too, only stand on the precipice of what they could be, what they eventually will be. Much more will unfold in 2019.
Of course at the front of last years industry overhaul was the widescale emergence of dental membership plans. For arguably the first time in the discount plans lengthy history, this previously well-hidden healthcare option became cultural known and understood. More pointedly, used by those who needed it most. With them, the dental industry had shifted its foundation, inching closer towards the freeness that exists in other arenas.
2018 provided liberation from the long-standing and high-handed requirement to overpay for dental care. Most found that they could pay for only what they require, topped with the revelation that, after all these years, it’s actually affordable to do so.
The systems that fueled 2018 will grow more formidable in the new year. We’ve pulled together the top three dental industry trends to expect in 2019 and how they’ll impact this globally widening marketplace.
Membership Plans Will Be More Widely Available
The mass trickle-down effect of dental membership plans in 2019 will lessen the margin of those unfamiliar with this discounted option. More and more dental offices will offer membership plans to its consumer base. Therefore, the segment of the population that isn’t already aware of these industry-shifting benefits will soon find the affordable dental plan they’ve always wanted. This, too, will further divide Americans from traditional dental insurance, a breakup that’s ongoing and nearing its feverish climax.
The Rise Of Direct-to-Consumer Marketing
With the same directness that dental membership plans speak to consumers, a new dialgue has now flooded the industry from varying points of origin. Last year championed the intuitive growth of in-house products like smart toothbrushes, dentist-prescribed tooth whitening pens, and teledentistry companies that offer invisible aligners. Each of these help route an exciting new course towards personal oral care. While there will always be a need to visit the dentist for routine service and more involved procedures, the relationship between consumers and personalized tools has flourished given the latters newfound mobility. They can be used anywhere, thus making once tedious routines now relatively seamless.
Dentistry Meets Virtual Reality
Following a lengthy history, the dental industry is finally beginning to wane with regards to its overuse of nitrous oxide (laughing gas). Antiquated by all accounts and generally harmful if overexposed, this industry staple will soon fade. In its place will be virtual reality. Some of the countries most innovative dental offices are already using virtual reality as a replacement for nitrous oxide when a patient is undergoing a procedure. This method is largely meant to distract patients and reduce stress levels. Yet its primary mission is to unsure that under no circumstances is anyone harmed by nitrous oxide.