Dental Plan Innovation: Custom Built Dental Membership Plans
Access to dental insurance is often the single biggest factor in a person’s decision to visit the dentist or accept dental treatment. Those who have comprehensive dental insurance schedule their appointments every 6 months with ease. However, those who do not have this type of coverage (or don’t have any coverage at all), are seeing the dentist less and less. Often times, people with little to no dental coverage only see the dentist when there’s an emergency, which is leading dentists to seek other areas of opportunity to retain patients.
Rather than offering one-time promotions or verbal discounts on treatment, dentists should consider implementing an in-house membership plan. In-house membership plans provide patients with structured savings in order to further incentivize the patients to accept treatment. One-time promotions and verbal discounts don’t provide the “stickiness” that an In-House Membership Plan does, nor do they provide any validity to your pricing structure.
A standard In-House Membership Plan would include complimentary exams and x-rays, plus discounts on all dental procedures, all for a low annual fee ranging from $60-$99/year. Some dentists also opt to include complimentary standard cleanings twice a year at a higher annual price-point ranging from $250-$350 per year. We’ve seen a lot of success with this plan structure as the patients are paying for their hygiene up front for the year. From a patient standpoint, they find an added benefit from being free of yearly maximums, deductibles, claim forms, preauthorization requirements, pre-existing conditions limitations, and waiting periods. It’s simple and straight to the point, what a relief.
Your patients will have access to a simple low-cost dental plan that guarantees yearly preventive dental maintenance and discounted treatments, and you’ll have an added service to help attract and retain patients, a win-win for both parties involved.
Ascension Dental offers custom In-House Membership Plans for dental practices nationwide. In addition to helping you design and develop your In-House Membership Plan, we also offer ongoing administration. The experts at Ascension will handle all of your membership program’s daily, weekly, and monthly administration tasks so you can focus on running your practice.
Interested increasing case acceptance rates, services rendered and patient loyalty?